The best sold cart in a Shinkansen express -tips for sales- 2

Her tips are as follows;

Today, No 5 to 6 will be explained in this article

5 Respect your customer

People ask me the tips to drive large sales volume, but I have always responded: a good shop layout is not enough, capturing customers’ needs is not enough, or friendly communication either. All of them you must have to get well prepared with your customers.

She showed an episode: an old man asked Izumi a cup of coffee with a heavy Yamagata accent(dialect). She spoke to him in a standard Japanese accent, but the guy could not understand. Izumi said to him “Hi my uncle, would you like to have milk or sugar ? ”. This episode made me understand how kind and smart she is. She always treats her customers with full respect.

6 Tender complaints raised by customers

“How we receive the complaints from customers, digest them and implement into the PDCA cycle, this is very important”, said Izumi. “From the complaints, we came up with an improvement for a lunch box, then made it to the most sold item. The sales of that item has increased by 14 times as many as it was. A president calls “complaint” a happy call. Indeed, with complaint, producer, retailer, and customer, all those three can be fulfilled. ”

7 Show your gratitude to others

“We realized such a boosted sales volume that 14 times as many as it was before were brought with improvements. All I did was advise the president of that lunch box company that they should use semi-hard-boiled eggs in their Japanese beef steak lunch boxes. However, not only that one improvement but other minor improvements have contributed to the sales growth. This is not my accomplishment but our team efforts.” Izumi said it like that.

I feel she is very humble and knows well it is important to have the others’ support for them to achieve such a goal. She believes such force and tremendous integrated power and therefore, she has been called as the top sales lady.

8 Title doesn’t matter

“I have been working as a part time worker, and we have a team of dispatched workers as well. However, regardless of the title, as long as we can fulfill our customers and they think they had a good time on our express train, we are totally fulfilled and complete our missions as well.

Some years ago, I visited a local tourism town to support business generation succession. I made an interview with a 70 yrs old sales lady and asked her what is the key for that company to be revitalized. She answered me that making the best products and they, the sales force, sell the product with full confidence. I admired that she knows the principle of the business well. Title doesn’t matter, when we discuss actual business management.

9 Love your job

Izumi said that she herself doesn’t like working but as long as she is supposed to be there to sell products with a wagon, she wants to make the best effort in enjoying her responsibility.

Mr. Inamori said the same thing. To change our destiny six principles we may follow under Buddhism, working hard and being fond of our works are under those principles.

10 Tender your colleagues

Izumi also has been very caring to her colleagues. One young girl was not good at either computer, writing, or reporting. However, she likes travelling very much. Thus, Izumi asked that girl to develop a tourist guide booklet by cutting and pasting existing data. She did it one day with her father. Izumi said “She was actually a good worker, is capable, we didn’t know her hidden competency. We have never casted a light on his career path. ”

Generally speaking, Izumi is a sales lady and she has a lot of competitors in her group. However, she never found a rival any of her colleagues. She encouraged her staff and took care of them. She shared know-how and developed the team as a good sales force.

Further queries or doubts, please email to ytomizuka@abrilsjp.com

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