Tags : aya

Drivers of “Hello Kitty”

2021年3月17日 Japanese Culture

Hello Kitty has been a character that has fascinated women in Japan and around the world for over 50 years. Ms. Aya Komaki, the director of Sanrio Entertainment, the company that created Hello Kitty, talked about what have driven the success of character business in Sanrio for almost half a century. The drivers seem to …