Inamori* has been a very successful and legendary Japanese entrepreneur. He has developed Kyocera as one of the top Japanese companies.

He also developed AU, one of the top telecommunication companies in Japan.

After the Lehman brothers crash, when JAL, the Japan airline, went bankrupt, upon the request from the Japanese government, as a chairman, Inamori led JAL and turned it into one of the top profits earning companies in the world.

When people ask him the tips of his business success, he has never answered that implementing some strategy, skills, or techniques worked. They have never driven him to achieve those tremendous successes. “Only the mindset of top leaders has been driving such a marvelous result in our businesses”. Inamori said.

 

Therefore, the legendary entrepreneur reiterated that the mindset and mentality are the key drivers of business success.

Inamori explained the structure of our soul and mind as follows.

In the order of how easily we can get controlled, Inamori raised, Instinct, Reason, Subliminal mind, and Soul, those are the different stages of our mindset that we must be careful to deal with.

In the order of how hard we can control, Inamori raised Soul, Subliminal mind, Reason and Instinct.

Given those orders, I would like to highlight the following are the key approaches in dealing with our minds.

 

1 Not get attracted by “fake intelligence”

2 Learn actions to self-motivate

3 Analyze our anxieties

4 Keep thinking of one issue

5 Simulate first

6 Never give up

7 Use our energy stream

8 Keep your reason active

 

I will explain from 5-8

5 Simulate first

“Even though you get a really nice insight, never bring this immediately to the practice. You should simulate that idea in your mind until you get some profit. Think about ALL the scenarios, possible conditions, and options, analyze with numbers and figures. The options can be multiple and complex, but you should set out all the combinations and assume the possible results. By conducting all the resource allocations in your mind, you would be able to get the feeling: you are making profits. This is the sign for you to go up to the next stage.”

 

6 Never give up

Under the Kyocera philosophy, it says that “Never give up”, “When you think it’s time to give up, the real work starts”.

Inamori said, “ Even though you made a number of simulations and achieved one assumption to make you successful, you would encounter unexpected events. Most of the people stop working then and become a loser. This is his choice to remain the loser or become a winner. Nothing has been confirmed yet and he is just too obedient to his internal voice, -well it’s time to give up, stop spending more resources on it.- Inamori reiterates that it’s always only our mind to determine our worlds and facts.

7 Use our energy stream

Inamori said, “When you think it’s time to give up, we should carefully consider how our mindset has been used. Probably had it been used as sporadic, intimidated with fears, or just simply too weak to push us emotionally? Emotion can release such a high concentration and vey powerful energy, but no one can put a slight importance on it. In order for us to use our energy stream, regardless of our basic capability of -learning-, we should train focusing on issues in front of us. From the tiny daily things to the decisions of several billions of deals, as long as we get highly concentrated and desire to have the highest ability, we would be able to acquire such important skills of negotiations by using our energies.

 

8 Keep your reason active

Inamori referred to this example. In the Edo period in Japan, 17-20C, merchants developed their senses of negotiation. At the first sight of their counterpart, they could feel the intention, expectations, and desired margins of their counterparts. Why could they do? This is simply because merchants had been trained all the time to “feel” their counterparts.

In other words, they acquired how to use their sense of “reason”. We can, of course, use them but we must change our attitudes to how to train us in our daily lives.

 

So what I summarized as the keys of success in terms of CEO’s mental developments are as follows:

 

1 Not get attracted by “fake intelligence”

2 Learn actions to self-motivate

3 Analyze our anxieties

4 Keep thinking of one issue

5 Simulate first

6 Never give up

7 Use our energy stream

8 Keep your reason active

 

By following the above principles, we can stay away from our instincts, and especially following number 1, 3, 6 and 7, we would be able to achieve controlling subliminal mind and get the direct message from our souls and spirits.

 

Further queries or doubts, please email to ytomizuka@abrilsjp.com

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